The New Frontier Of Interactive Rights: Part 1 - The Converged Entertainment Paradigm
Interactive Rights are at the forefront of creating a new frontier in the media industry. Driven by the Streaming era, but applicable to all forms of content platforms, Interactive Rights hold an important promise – to deeply engage the modern viewer in a way that creates a new value exchange between viewers, content owners, brands, and other stakeholders. This new series delves deeply into the technology and business models involved…